Design House has created branding for the Ladbrokes snooker tournament. Which sporting event would you rebrand and why?

The stage seemed set for the rise and rise of women’s football, when ’Bend It Like Beckham’ hit the big screen in 2002. A 15 fold increase in players in 20 years, England qualifying for three World Cups and playing in the final of The European Championships in 2009 seems to have done little for ’women’s football’. It’s time to see the game become more beautiful. ’Go England’ in Germany 2011 - perhaps Smithy can write another song.

Graham Dodridge, Creative director, Silver Worldwide