Creating positive brand experience -
delivering brand energy

In 1991, Dodridge, dressed in pantaloons, buckle shoes and a broad rimmed hat with Ostrich feather stood in The Cumberland Arms in Olympia, London. Nervously he drank a pint of 'Dutch courage'. He was surrounded by burley builders from a site across the road. Dressed as Christoper Columbus and about to pitch to public relations company; Barclay Stratton as well as property agents; Matthews and Goodman for the European marketing of The World Trade Centre commissioned by The Port Authority of New York and New Jersey – It seemed entirely worth it.

Doridge had visited the Twin Towers the year before, while on a road trip with his cousin Ashley and he knew the vast size of the opportunity. His colleagues H and Gary were ahead of him in the meeting, laying the foundations for a grand entrance. And so it was time. Once the laughter had subsided, the three set about presenting the concepts that Dodridge had been crafting through the night and between them they made the right impression and secured the pitch win.

“To establish something that is genuinely unique in marketing services has always been a tough call. Any number of companies will tell you how they stand out from the crowd, but few can actually fulfill that claim. Gyro, thanks to Graham, was actually unique and also stood head and shoulders above the competition. The passion and delivery of campaigns that he masterminded typified all that the agency was about. Now, after thirteen years at Gyro, Graham is doing it all over again with Silver, setting a whole new benchmark for delivery and creativity. I would say to anybody who feels their marketing is not up to scratch that it would be foolhardy not to have a conversation with this man.” April 21, 2009

Anton Rush

The work, showcased above, represents the collaborative effort of many great creatives working within Gyro and Silver agencies in the UK, North America and Europe, under the creative direction of Dodridge during the last twenty years.